With geographies, change design – a guideline that we had to use while we were required to repackage Al Kabeer’s products. Popular in the Middle East for manufacturing and distributing frozen food, we had to ensure that the design was palatable for the given location. From the colours used to the typeface, everything had to be carefully picked to resonate with the audience. A decade since the project and our learnings have come in handy while dealing with businesses from all parts of the world. A truly International experience!